Florence

Name: Florence | Womens Cream Wide Brim Firm Straw Sun Hat
Brand: American Hat Makers
Price: 89.00 USD
Availability: InStock

Womens Cream Wide Brim Firm Straw Sun Hat

$89 at American Hat Makers, as of Nov 6, 2026

Color: Cream

Size: Pick one

What's my size? 30 seconds

Sizes in stock at American Hat Makers as of Nov 6, 2026. Crossed out = sold out.

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*Per American Hat Makers, our Preferred Brand, as stated on their site Nov 6, 2026. We earn a commission if you buy, at no cost to you. How we rank

Try it on

Our take · Researched, not tested

Cream fabric outback with a side concho and a chin cord for gusts.

By Margo Lane, straw and sun hats desk Pen name, fact-checked by our team

Sometimes the best sun hat is the one that doesn't mind being knocked around. The women's Florence is vented canvas and cotton fabric in cream, made as an outback with a 4 1/4 in crown and a 3 1/4 in brim. Its band is faux leather with an embossed pattern and a side concho. An adjustable chin cord and an elastic sweatband help keep it on. A protective sealant from AHM is meant to help it hold its shape. It is imported. Wear it to a farmers market or on a hike.

Margo's tip: The sealant adds some weight per AHM, so set the chin cord snug on long walks and loosen it at rest.

What the store lists

Material: Vented Canvas/Cotton Fabric
Shape: Outback
Brim: 3 1/4 in (8.3 cm)
Crown height: 4 1/4 in
Trim: Faux Leather Band with Side Concho, Embossed with Pattern
Sweatband: Elastic Sweatband
Vented: Vents or mesh for airflow
Chin cord: Has a chin cord
Origin: Imported, per the store

Built from American Hat Makers' product data. We haven't worn this hat. How we rank

Specs and fit

Type: Sun hat (Outback)
Material: Vented Canvas/Cotton Fabric
Brim: 3 1/4 in (8.3 cm)
Crown: 4 1/4 in
Trim: Faux Leather Band with Side Concho, Embossed with Pattern
Sweatband: Elastic Sweatband
Features: Vented, Chin cord
Sizes: MD, LG, XL, XX, 3X
Color: Cream
Origin: Imported

Side view on a 7 in head, drawn to scale. Dashed lines mean the store doesn't list that number.

Great for

Farmers markets and hikes
Breezy days, with a chin cord
A light cream look for summer

Skip it if

You need a hat that packs flat: the store doesn't list it as packable
You want a stated UPF rating: this listing doesn't give one
You want a cold-weather hat: look at felt

How it compares

Swipe sideways to see every column →

Spec	Florence This hat	Boxcar Women's	Nova Women's	Falcon Women's
Price	$89	$89	$89	$89
Type	Sun hat	Sun hat	Sun hat	Sun hat
Material	Straw	Straw	Straw	Straw
Brim	3 1/4 in	2 3/8 in	4 in	3 1/2 in
Packs flat	Not stated	Not stated	Not stated	Not stated
UPF	Not stated	Not stated	Not stated	Not stated
Vented	Yes	Not stated	Not stated	Not stated
Sizes	MD, LG, XL, XX, 3X	SM, MD, LG, XL	MD	SM, MD, LG, XL

Questions

How should it fit?

Level on your head, about a finger above your eyebrows, clearing the tops of your ears. Sizes in stock run MD to 3X. MD fits heads 22 to 22 3/4 in (56 to 57 cm) on American Hat Makers' chart. Between sizes, size up and add an insert.

Is the Florence UPF rated?

The listing doesn't state a UPF rating, so don't assume one. The 3 1/4 inch brim still gives real shade. Hold it up to a bright light: if light shows through, so does UV.

Does it pack flat?

The store doesn't list it as packable, so don't fold it. Folding straw cracks the weave. Wear it when you travel, or set it crown down in the overhead bin.

How do you clean the Florence?

Brush off dust with a soft brush and dab marks with a barely damp cloth. American Hat Makers suggests cornstarch for sweat or grease spots, brushed off after it sits. Never soak straw, and let it dry on its crown.

Can you return it?

Per American Hat Makers, as stated on their site Nov 6, 2026, it offers 90-day easy returns. Policies change, so confirm on the store's page before you order.

Do you sell this hat?

No. American Hat Makers sells it. The store button opens their product page, and we earn a commission if you buy, at no cost to you.

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